LUAH Visual Merchandising & Packaging for a Contemporary Jewellery Brand
Wrapology partnered with jewellery brand LUAH through our Design‑and‑Make service to create a complete packaging and in‑store experience. The project spanned primary jewellery packaging, e‑commerce boxes, visual merchandising (VM) displays, gift‑with‑purchase (GWP) kits, and influencer brand activator kits.
The result: a cohesive, premium unboxing experience that reflects LUAH’s brand identity across every touchpoint.
The Challenge…
LUAH needed a scalable packaging system that worked equally well for:
Retail store displays
Direct‑to‑consumer e‑commerce shipments
Influencer seeding campaigns
They also required tight coordination across multiple materials and production sites, with consistent colour, finish, and workmanship.
Our Solution…
>Concept & Design
We presented three distinct design concepts. LUAH selected one, which we then developed into technical drawings, physical samples, and pre‑production approval
>Multi-Material Engineering
The final packaging collection combines wood, paper, metal, and textiles. This required coordination of eight specialist factories – managed entirely by the Wrapology production team
>Quality Control
Our team managed colour matching across substrates, finish consistency (matt, gloss, texture), and workmanship standards for assembly.
>Logistics & Fulfilment
Completed goods are stored in Wrapology’s warehouse and released on a call‑off basis – delivering to LUAH’s stores exactly when needed, reducing their inventory holding costs.
Key Deliverables
Primary packaging – Jewellery boxes & inserts
E‑comm packaging – Shipping boxes with branded internals
Visual merchandising – Store displays & countertop units
GWP kits – Gift‑with‑purchase sets
Brand activator kits – Influencer mailing boxes
Results
Single supplier for all packaging & VM needs
8 factories coordinated across 4 material types
Seamless quality from sample to mass production
Just‑in‑time delivery via Wrapology’s warehousing
Why Wrapology for Jewellery Packaging?
End‑to‑end Design‑and‑Make service
Expertise in mixed materials (wood, metal, paper, textiles)
In‑house production management & QC
Warehousing & call‑off fulfilment
Sustainable options available
Testimonial
“We’re delighted with the work that Wrapology has done.
As we continue to roll out stores across Asia,
it’s essential we have a partner who can
support us at every level.”
Andie Lee, Head of Creative
Frequently Asked Questions
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The brand was spending over $25,000USD on the packaging, visual merchandising and gift-with-purchase so there was no minimum order. Although we would typically advise on qtys of 5000+ units to get competitive pricing.
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Yes! The packaging is plastic free and is recyclable with paper . The original pouches were made from woven bamboo but later switched to micro-fibre which can be used as a polishing cloth.
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2-3 weeks for the design process.
2-3 weeks for sampling
45 days for production + 5 days for delivery.
These are our standard leadtimes
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No they had a logo and a colour but we worked with them to translate the brand guidelines into a packaging tech pack that we could use for manufacture.
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There are 1000’s of factories to choose from. All have various levels of service, pricing and quality. Dealing directly with a factory doesn’t mean by default you will have a cheaper price. We believe our pricing is competitive for the industry.
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Send us your requirements and if we can help you we will set up a discovery call. We will work in two ways - either design-and-make where we charge a design fee or we take your design and manufacture only.
Contact Us
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