Christopher Ward Watch Packaging - A complete unboxing experience
Wrapology partnered with Christopher Ward to create a complete unboxing experience for the watch brand.
The range includes a watch box, mailing box, watch travel cases, polishing cloth and much more.
Wrapology worked alongside their in-house design team helping to execute the brands vision and design across a broad spectrum of materials and manufacturing expertise.
The result: a refined unboxing experience that demonstrates the brands commitment to quality and innovation.
The Challenge…
Christopher Ward wanted to rebrand their packaging to a smaller box. This meant a complete overhaul across multiple elements where all collateral had to work seamlessly together.
In addition, the design team wanted to use the most sustainable materials possible with particular attention to the workmanship of the boxes.
Our Solution…
>Concept & Design
Wrapology worked closely with the brand to execute the vision. Multiple rounds of samples were produced and transit tested in order to be fit-for-purpose.
Particular attention was paid to details such as the lid descending in 5 seconds, the polishing cloth envelope being pulled out with zero friction and the peal and seal tear strip on the mailer.
>Multi-Material Engineering
The entire range includes bamboo, MDF, PU, suede, greyboard and many other materials. Wrapology sourced and procured the materials and managed the final assembly within its manufacturing network.
>Quality Control
Our team is present in the factory during each phase of the production process ensuring that the design is executed correctly.
>Logistics & Fulfilment
The final goods are stored in Wrapology’s warehouse in U.K. and released on a call‑off basis – delivering to the brand as and when they need the goods.
Key Deliverables
Primary packaging – Watch boxes
E‑comm packaging – Shipping boxes with branded internals
Visual merchandising – Watch Displays and Watch Winders
GWP kits – Gift‑with‑purchase sets
Brand activator kits – Influencer mailing boxes
Results
Single supplier for all packaging & VM needs
4 factories coordinated across 8 material types
Seamless quality from sample to mass production
Just‑in‑time delivery via Wrapology’s warehousing
Why Wrapology for Watch Packaging?
End‑to‑end Design‑and‑Make service
Expertise in mixed materials (wood, metal, paper, textiles)
In‑house production management & QC
Warehousing & call‑off fulfilment
Sustainable options available
Related Services
Frequently Asked Questions
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The brand was spending over $25,000USD on the packaging, visual merchandising and gift-with-purchase so there was no minimum order.
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The packaging is made using the most sustainable materials possible. The box is designed to be kept and used as heirloom packaging
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8 weeks for the design process.
10 weeks for sampling
80 days for production + 45 days for delivery.
These are our standard leadtimes
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Yes - Christopher Ward have a design team that is very experienced on product development. Our role is to support on the execution.
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There are 1000’s of factories to choose from. All have various levels of service, pricing and quality. Dealing directly with a factory doesn’t mean by default you will have a cheaper price. We believe our pricing is competitive for the industry.
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No - This design is exclusive to Christopher Ward and we would encourage brands to find their own identity rather than copy an existing design.
Brands invest significant time and effort to develop their own style so we discourage other brands from copying what they do.
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