Packaging & Visual Merchandising for Retail

LUAH is an asian-founded jewellery brand built around the promise of 'Jewelry Without Limits.' Using Swiss watchmaking techniques and luxury steel with 18K gold plating, LUAH creates durable, everyday jewellery designed to withstand active lifestyles; waterproof, sweatproof and backed by a lifetime colour warranty. Since opening its first flagship store in 2024, LUAH has continued to expand its retail presence.

As part of LUAH's bricks-and-mortar store strategy, Wrapology designed and produced a full suite of packaging and visual merchandising displays for the brand. Colour matching was carried out across multiple materials; wood, paper and textile to achieve a consistent terracotta tone throughout every touchpoint.

The paper stock used is uncoated and finished with a soft-touch varnish, while nano foiling is applied to help protect the brand against counterfeiting. Wrapology also produces LUAH's gift with purchase items and accessories, designed to work seamlessly both online and in-store to help drive customer sales.

If you're planning a retail rollout and need packaging, displays and gift with purchase that work together across every channel, contact our team.