Bespoke Textured Packaging Rolled Out

Creed is one of the world's most storied perfume houses, with a history said to date back to 1760, when the House was founded in London by James Henry Creed. Over the centuries, the brand's fragrances have been associated with royalty, including Queen Victoria, and today Creed is celebrated as a leading name in niche luxury perfumery, with signature fragrances such as Aventus among its most recognised.

Wrapology worked with Creed to design and develop a bespoke design language using a specially developed textured paper, rolled out consistently across 80 countries worldwide. This global design language ensures Creed's packaging reflects the same level of craftsmanship and heritage wherever in the world it's encountered.

Wrapology also collaborates with Creed on its ongoing gifting programme, including for occasions such as Chinese New Year, using complex print and graphic applications to bring each seasonal collection to life.

If you're looking for a packaging partner capable of delivering a consistent design language at global scale, contact our team