Project May 2021 / Sequent Watch Packaging
Winner - 2nd place in the Dieline 2021 awards for sustainable design for the luxury products category.
Luxury sustainable watch packaging
“Paper pulp is a perfect demonstration of ensuring a circular economy focusing on materials being used over and in a continuous loop. The paper pulp originates from the waste of sugarcane to produce this box that can later be recycled with paper”
Sequent is a Swiss company with the mission to bring autonomous smartwatches focused on health and activity tracking functions. The watches get powered by a patented mechanical system inspired by traditional automatic watches. Provides freedom to the wearer and avoid the use of socket outlet electricity. Making it the most sustainable watch of it’s category. In addition to this the brand offset 10x the carbon generated to produce each watch. Learn more on www.sequent.ch
Read more about the award here
Photography by Ryan & Robert
Sequent and Wrapology are proud to announce that they have received 2nd place in the Dieline 2021 awards for sustainable design for the luxury products category.
For the past 11 years, Dieline Awards has formally recognised the absolute best in packaging design worldwide, bringing awareness to the immense value that lies in well-designed brand packaging.
The sustainable design award highlights Sequent’s and Wrapology’s commitment to designing and producing products to make our planet healthier.
Wrapology, a global supplier of luxury sustainable packaging, worked with the Sequent design team to produce a plastic free packaging experience using the latest technology and materials available.
Made from 4 parts that lay into one another, the box unveils the watch on the upper tray followed by the accessories on the lower tray.
Constructed from the waste product of sugarcane, the raw material is pulped, pressed and moulded using recycled water and steam. Naturally degradable and easily recycled with paper products, the box is as sustainable as an egg carton.
The other packaging elements including strap box, sleeve, brochure and mailing box were all printed using certified sustainable paper stocks, free of plastic lamination.
Tom Bosanquet, Director said “It was a pleasure working with Adrian and his team. They understood the complexities of working with this technology and were quick to adapt any technical drawings ensuring the final design was fully tested prior to mass production.”
Several rounds of 3D printed prototypes were produced for approval before the moulds were made. “With this kind of technology, mould costs can be prohibitive, between $10,000 to $20,000 with MOQ’s of 10k unit so its really important to get the design right before they are made.”
Annika Bosanquet, Founder of Wrapology said “sustainability is at the core of what we do and the products we make so its great to be recognised by some of the biggest brands and institutions, shaping the future of sustainable packaging.”