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Printed Carrier Bags by Wrapology
Printed Carrier Bags, printed tissue paper and printed ribbon all produced by Wrapology.
We produced these bags for dispatch to over 200 locations. Each kit contains everything a store consultant requires to provide a luxurious gift wrapping service.
Bespoke Carrier Bags: “Bespoke” is a term that creates general academic grammatical debate. The Oxford English Dictionary gives a term a general meaning to cover something that is “made to order”. Originating from the verb be-speak “to give order for it to be made” within fashion, it broadly is used to describe to produce a garment for which no pattern previously existed. This is not the same as made to measure or customized which refers to an item that has been made from a pre-existing pattern or block adjusted to suit the specific dimensions of the required order.
By originating a structural design from scratch, bespoke carrier bags are most likely in the upper price bracket production-wise because machines and cutters need adjustment and new tooling and expertise is needed. Iconic a while back was the Diesel bag with its internal brown kraft grocery bag and bleached white kraft outer. Highly considerate, the scrunched down grocery bag protected the purchase from bad boys and the rain. What must it have cost to produce; it was a question I asked myself every time I saw it. And why bother? Why go to such financial lengths and quality control headaches to give the customer this unique product (I notice it is no longer used!)
Probably because a bespoke carrier bag as ingenious as theirs got everyone noticing. Oohs on the bus, Aahs by the girlfriend; Diesel nailed the bespoke carrier bag right there. Has it been rivaled since then? Well, a little but not much in our opinion.
When brands “borrow” technologies from another industry often helps to notch up grooves on the bed-posts (which is different to using found packaging and customizing the design. We’ve seen some fabulous ideas such as wooden wine boxes painted and re-used as shoe boxes and brown kraft bags with a rubber stamped applied but this is not the same as a bespoke approach). Not technically a bespoke carrier bag but certainly a bag that carried product was the glorious Pout Plump; the lip gloss that inflates your lips, sold hundreds of thousands in a bag technology borrowed the mobile phone market back in 2004. It was placed inside a plastic airbag made up of 4 layers of plastic; the 2 inner layers vaccumed tight around the lip-gloss to keep it rigidly in position whereas the external 2 layers inflated out like water wings to give volume and intrigue. It was bespoke all right; according to the manufacturer it was the smallest size airbag ever produced which created a heap of problems getting the internal air valve proportionately just right. The bag had never been produced in high volumes with a detailed pattern so created huge print problems. And shipping wise, it needed new development in the transit carton that shipped the finished Pout Plump off to New York, Dubai, Hong Kong and beyond. And if the migraine for the packaging director hadn’t already started, the brand insisted on a frilly black ribbon tied in a cute bow at the top to finish it off. Pucker up buttercup and pass me the ibruprofen. But it worked. They sold thousands and thousands in a market already cluttered with other lip glosses making similar claims. The innovation and attention to detail by placing the product in this bespoke bag was stellar and the brand triumphed.
Whilst Diesel can clap themselves a bespoke carrier bag need not just be about paper. We also love the silver bubble wrap Miu Miu bag, the pink Shoebox bag with integrated shoulder strap from Paris Hilton’s eco range and the glorious approach by New Zealand cherished store Qubic. They wrap purchases then apply specially created branded handles to the outer creating the perfect bag for any sized product. Inspired by Japanese Gift Wrapping and claim to use 100% biodegradable products, their bags are bespoke to every single customer. How’s that for service?
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