The Principles of Packaging Design

With so many materials, structures and print techniques, what makes a successful packaging design? Below are six key concerns that can help take a brand or business in the right direction:

Simplicity

Consumers are busy and desire creative packaging designs that are simple to understand. Complication is the enemy and will always fail long term.

Convenient Quality

The quality of the package design conveys the quality of the product. Within ten to twenty seconds, shoppers make a decision at the shelf so making your packaging reflective of the product or brand values is critical.

Brand Trust

One million moments to build it and one moment to destroy it. Custom packaging design can give consumers new information about the brand or business and help make decisions about whether they can trust brands.

Green is the new gold

Environmentalism and the new consumer are often drawn to behaviours that preserve the planet we live on. Green packaging design can make a large contribution to the fulfilment of this trend.

Mass Personalization

Packaging design should be aimed at the end consumer and create an experience. Creating a unique gifting experience helps brands build a personal connection with consumers.

Everyone's a Hilton

Luxury is no longer reserved for the upper crust. Todays consumers buy small moments of luxury through products and services they purchase. Innovative packaging design companies can create luxury for the masses and packaging to the masses.

(Extracts from: Packaging 01: An Essential Primer for Today's Competitive Market (Design Matters))

Wrapology can source, design and or manufacture your packaging in our audited factory in China and Europe. Our team of designers and wealth of materials and techniques offers your brand or business an unrivalled level of choice.

Get in touch or read more about the process we use to take you from ideas to delivery when developing custom packaging.

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