An embossed or a debossed carrier bag refers to the way that the print is pressed out (embossed) or in (debossed) to the material of the carrier bag.
Embossing a carrier bag is often a subtle little detail that only gets noticed by the user on closer inspection. Its perfect for an understated classic look.
Care should be taken when producing an embossed carrier bag that the logo or emblem can be embossed accurately. It is not recommended for detailed or complex designs.